Privacy Policy

Who I Am

My name is Matias O’Din—this is my personal blog & website:

What Personal Data I Collect and Why…


When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. I have nothing to do with this.

Contact forms, Email Opt-Ins, Etc.

When you send me a message, be it personal or for marketing purposes, I have your email address; when you opt-in through one of my pop-ups, I have your email address; and when you opt-in through one of my static sign-up forms… yep, I have your email address.

Don’t worry. I’ll never spam you or share or even sell your info to a third party. But I definitely WILL send you emails, sometimes pretty regularly (like once a day or more) that are aimed at shifting, uplifting and inspiring you. It’s mostly stuff that shifts, uplifts and inspires me. Sometimes I include affiliate links in those emails (if you click them and buy something I get a commission—your price stays the same).


If you leave a comment on this site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, I will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, I will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Crazy, right? I don’t even know how that works!!


This gets pretty deep—and way too ‘Big Brother’-ish for my liking, but such is life in cyberspace.

Basically, everything you do online is recorded somewhere, by someone (or some entity, like Google). When you visit this site, because I have Google analytics installed, I can see where you’re at, generally, what time it is, specifically, and how long you stayed on the site (like, did you read the whole article?). This helps me create content that other readers like you will also get into.

I’m pretty sure I can even figure out your age and gender. But I’m a writer, not a tech guy, really, so I don’t bother unless it’s put right out there in front of me.

Additionally, if you buy something through my store, I’m gonna see what it was and probably offer it to people like you in the future.

Again, this shit is REALLY invasive. But I go out of my way to respect your privacy and ONLY use your info to create better content, i.e., shit that you actually want to read and interact with…

Who I Share Your Data With…

No one.

How Long I Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so I can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on my website (if any), I also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where We Send Your Data

Visitor comments may be checked through an automated spam detection service. I use Akismet. They’re just okay. (A lot of you spamming assholes still get comments past them w/ your generic viagra links, etc.—that’s why I don’t allow comments to post on auto. Get it? A few of you douchecanoes ruined it for everyone. And NOBODY BUYS YOUR SHIT, ANYWAY!!)

Your Contact Information

…is used to send you emails and stuff. I feel like we already covered this…

Additional Information

If you’re one of those spamming assholes, as mentioned above, I just might track down your entire family and start sending them invites to Google+ like every day. You really want that? Does anyone? Google+?! Think about it next time before you drop your Canadian Cialis link into the comments under the last poem I poured my very fucking SOUL into.

How I Protect Your Data

It’s all self-contained—here, on this site, as well as with the various services I use, like Active Campaign, Sumo, Shopify… Your info is never shared or stored except in the ways referenced above, e.g., to recognize you when you want to comment again (to save you time and such).

What Data Breach Procedures I Have in Place

I’ve never had a data breach, and I believe this is owing to the fact that I only use trusted and legit service providers for data collection—WordPress, Sumo, Active Campaign, etc.

IF there is ever a data breach on this site, you’ll be the second to know, right after me. I take this shit seriously as I’m kind of a recluse—I value my privacy and I assume that you value yours.

What Third Parties Receive Data From…

Active Campaign, Shopify, Sumo, ClickFunnels…

Probably Amazon.

I think that’s it. I’ll add to this if I think of another one.

What Automated Decision-Making and/or Profiling I Do with User Data

None at the moment. I might get into FB messenger bots at some point, in which case I’ll be able to send you automated messages relative to your interests that will show up in your Messenger inbox.

Oh, and same w/ Active Campaign. If you opt-in to my list through a specific promo, say for an ebook, I can add a tag to your name, e.g.: ‘ebook readers’ and later use that to send you emails specific to that ebook. Again, crazy… But it helps me send you stuff that you’re more likely to get into, and NOT send you stuff that you probably won’t be interested in.

Industry Regulatory Disclosure Requirements

Like I said earlier, I sell stuff in my emails that I think will benefit you, and I make a commission on those products and services. Your price doesn’t change—it comes out of the product or service provider’s pocket.

I’m pretty transparent about this when I do it, so I won’t go into too much detail here, but suffice to say that if there’s an Amazon link in one of my blogs or emails, it’s an affiliate link.

Or if I offer an ebook or t-shirt for sale, I’m making something off of that because I believe that it’s okay to compensate people for their efforts (like if I hired someone to plant a tree for me or fix the plumbing I’d expect to pay them something).

Thank you for supporting the cause!!

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